Hi, I’m Fernanda. I’m a Brand Strategist and Food Innovation professional passionate about turning consumer insights into brands, products and experiences that people genuinely connect with.

Throughout my career, I’ve led rebranding projects, shaped brand strategies, developed product concepts and worked at the intersection of food, design and innovation. From sustainable packaging to alternative dairy and hospitality brands, I enjoy translating complex ideas into clear, engaging and commercially meaningful experiences.

I believe great brands are built by combining creativity, strategic thinking and a deep understanding of people.